Mainland China’s AI Content Labelling Measures

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In force

Last reviewed: September 2026

In brief

Since 1 September 2025, AI-generated and synthesised content distributed through internet services in Mainland China must carry a label in its metadata, and a visible label where it could mislead. The Measures work together with the mandatory national standard GB 45438-2025.

Key dates

1 Sep 2025 Labelling measures and mandatory national standard in force

Official source →

General information, not legal advice. The official texts prevail.

The full guide covers who it applies to, the key obligations, what to do now and all official sources. It is for members of the German Chamber of Commerce, Hong Kong.

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